Hey! I’m Alejandro, a sales and marketing student with a background in Computer Science. My path started with a curiosity for coding, which evolved into a deep interest in the human side of marketing, which includes brand building and content creation.

These days, I use my technical skills to create efficiently structured systems. I even started my own sustainable clothing brand called MNRCH LGCY, pronounced monarch legacy, which the main goal being to "Sustain The Reign" of monarch butterflies.

When I’m not focused on my studies, I’m usually out exploring the world. I take huge pride in my Mexican heritage and love traveling to national parks. I’m also a big believer in protecting nature, I even earned my Junior Ranger badge at Sleeping Bear Dunes with my siblings this past summer!